Sunday, July 26, 2009
Learn Now... Not Later.
So how sad is it that we as young people sit here in front of our computers day in and day out.
What do we have to show for this lost time? Did you learn something or are we just wasting time. Staring into the WWW while life cruises by us.
I feel we have lost our instints. Our deep human, animal energies and driving forces.
We were built to explore, conquer and experience the days in our lives.
Some days I feel like a failure. Which in some aspects, I am.
How many thing did you want to do as a kid that you never even came close to doing?
Do you still think about doing those things?
I do everyday.
I want to go to New York during Christmas.
I want to explore Boston and it's surrounding areas.
I want to explore Europe, Spain and France.
I'd like to spend a year on the Cayman Island.
The sun, the water... I love it.
Snow fights in winter and hot chocolate in front of a huge fire.
Not with a girlfriend or wife, but with awesome friends.
I'm not a romantic anymore.
That part of my life is deteriorating... Fast.
Now that I think about it, I'd like to explore all of Texas.
I'd like to get married, have kids and grow old happy.
Well sorta. It "sounds" nice, but when I attempt it, I can't rest.
I want out of the situation immediately!
Sometimes I feel bad for the other person, but most of the time I don't.
Being stable and in one place for too long scares the shit out of me.
I've met great moms to be, but I'm just not a dad to be.
I always get into relationships with good intentions.
Really.
"The road to Hell is paved with good intentions"...
ANYWAY.
The point to this babel is to get off your ass people and get things done.
Things that YOU want to do.
Be selfish.
Be the best. Fuck the rest.
Have a winning, can do attitude.
Okay, lets learn how to have fun.
And let's do it for cheap.
Be smart.
I'll share what I learn from here on out.
Monday, July 6, 2009
AND1
In 1993, AND1 began as a graduate school project partnership of Seth Berger, Jay Coen Gilbert and Tom Austin while they were graduate students at the University of Pennsylvania. The company name is derived from a phrase used by basketball broadcasters: when a player is fouled while shooting, makes the shot and makes the awarded foul shot as well, they score the points for the made basket "and 1" for the made free throw. Early advertising strategies, used to distinguish their products from others, included other basketball slogans and trash talk, such as "Pass. Save Yourself The Embarrassment".
In mid of 1996, NBA star Stephon Marbury became the first spokesman for AND1 and once had his own name brand AND1 shoe called "Starbury".
In late 1998, a videotape containing streetball stunts was delivered to AND1 by Ron Naclerio, coach of the Benjamin Cardozo High school team in Queens, New York. The tape contained low quality camera moves, poor resolution and nearly indecipherable audio featuring a streetballer by the name of Rafer Alston. At the time, Alston was a student at Fresno State who had entered the 1998 NBA Draft. The videotape would soon be known as the "Skip tape", referring to Alston's streetball nickname "Skip to my Lou". Alston later signed AND1's first endorsement deal.
In 1999 at Haverford College in Philidelphia, AND1 shot their first series of commercials and print ads incorporating NBA players Darrell Armstrong, Rex Chapman, Ab Osondu, Raef Lafrentz, Toby Bailey, and Miles Simon. When the traditional marketing campaign proved unsuccessful, a strategy was formed to use the "Skip tape". It was edited and reprinted into 50,000 copies and over the next eight weeks, distributed across basketball camps, clinics, record labels. The tape would become the first "Mix Tape", and quickly made Alston into a celebrity. When AND1 became a product partner with FootAction, this strategy evolved into a national program. They perform radical spin moves and dunks. They also perform and have their own company. Beginning in the Summer of 1999, a free AND1 Mix Tape was given with any purchase. Approximately 200,000 tapes were distributed in the span of 3 weeks, making this promotion one of the most successful in U.S. retail history. Filmmakers were then sent across the country to capture and find the next streetball legend.